The 3 pillars that make up the Azulejos Solá strategy for 2022

We come from two years of great economic uncertainty in Spain.

In 2020 the pandemic forced the closure of all non-essential establishments for months. A few days before the decision that the government took, when the measures of our Italian neighbors were already reaching us, it seemed that this would mean the end of any business.

Once activity began to resume, we we realized that this time the reform sector was not going to be one of the most damaged during the following months. Many factors helped our activity to continue at a more or less normal rate:

- The impossibility of leaving home, traveling, going to dinner, etc, etc... increased the ability to save who fortunately continued with his work.

- Spending so much time at home made many people choose to make small repairs and reforms to make it a more comfortable space.

- Others they changed their residence looking for houses with outdoor spaces.

On the other hand, 2021 has been characterized by the lack of raw materials and the increase in the price of products.

What will it bring us? 2022?, with this time of vertiginous changes. 

In Azulejos Solá we will focus on strengthening the 3 pillars that we have been developing for more or less time and that we hope will lay a good foundation.

Our store has been open for 65 years, and more than 40 in its current location, in the town of Paterna (Valencia)

It is a store of about 1,500m2 with an exhibition open to end customers and professionals, in addition to a warehouse of more or less the same size as the store and that keeps a hundred references in stock.

We have always attached great importance to to keep the store up-to-date with the latest news, pleasant and useful for those who come with the idea of renovating their home or buying tiles.

We focus more and more on this objective and today we have a large selection of bathroom environments that try to inspire, a technical part with porcelain designs of all styles and a large exhibition of kitchen furniture with 7 collections.

2  REFURBISHMENT PROJECTS

With the idea of providing a comprehensive service, at Azulejos Solá we wanted to accompany the sale of the materials with the installation. This led us to provide a comprehensive reform service.

This section has been very important for us, as it has helped us to give an image of trust to customers, who as a general rule appreciate that a single company take charge of the entire project process.

Currently one of the sections that most demands us is the complete reform of the kitchen together with the sale and placement of Scavolini kitchen furniture.

This service is usually offered in the province of Valencia.

3.  ONLINE STORE

We started with the e-commerce project in 2017. After a few months of work, it came to light in May 2018.

By then we believed that a web page had to be alive. We did not know if we would get many direct sales or not, especially in a sector like ours that is not yet very much into the work of this service. It is true that the weight and volume of our products make shipping more difficult than in other sectors.

However, we already knew that a website could not just be a catalog with images and text that said nothing. Even if they didn't buy, customers had to see prices and product features, that's why we created an online sales catalog with a large part of our products.

During the first two years it worked, but it was in 2020 when it had exponential growth, like all digital sectors.

Currently it is an important part of Azulejos Solá. From here we try to give good support to all our customers. Today we have a large volume of shipments throughout Europe.